Privacy Policy
Privacy Policy
MagsStudio.dk (Lasome ApS)
At MagsStudio.dk, we take the protection of your personal data seriously. We want to be transparent about what data we collect, why we collect it, and how we process and protect it.
This privacy policy applies to all personal data collected via www.magsstudio.dk.
1. Data Controller
Lasome ApS is the data controller for the processing of your personal data.
Contact:
Lasome ApS
Skovly Mark 8
2840 Holte, Denmark
CVR no. 42659193
Email: info@magsstudio.dk
Phone: +45 70 20 99 88
2. What information we collect
We collect information in the following situations:
2.1 Visiting the webshop
When you visit our website, we collect information about your use of the site, including:
- IP address
- Browser and device
- Pages you visit
- General geographical location (city/region)
- Search behavior on the site
The purpose is to ensure technical operation, improve the user experience, prepare statistics, and for marketing purposes.
Legal basis: GDPR Article 6(1)(f) (legitimate interest) and/or consent via cookie settings.
2.2 Purchase and order processing
When you shop with us, we collect information such as:
- Name
- Address
- Phone number
- Payment information
- Order details (products, delivery, etc.)
- IP address at the time of ordering
The purpose is to fulfill your order, deliver items, handle customer service, returns, and complaints, and to comply with legal requirements, including bookkeeping.
Legal basis: GDPR Article 6(1)(b), (c), and (f).
2.3 Newsletter
When signing up for our newsletter, we typically register:
- Name
The purpose is to send marketing and news.
Legal basis: Consent (GDPR Article 6(1)(a)).
You can unsubscribe at any time via the link in the email.
2.4 Analysis and marketing
We use analysis and marketing tools for statistics and advertising, including:
- Web analytics (Google Analytics)
- Marketing and retargeting (Meta Pixel)
These tools are used to understand user behavior and improve marketing.
Processing is based on consent via cookie settings and/or legitimate interests, depending on the purpose.
3. Sharing of information
We only share your information when necessary to provide our services.
3.1 Shopify and technical operation
Our webshop is operated via Shopify, which handles:
- Hosting
- Checkout
- Payment
- Email and system operation
Shopify acts as a data processor and processes data on our behalf.
3.2 Analysis and marketing tools
We use external tools for analysis and marketing (e.g., Google and Meta). These act as independent or joint data controllers depending on the configuration.
3.3 Delivery and third parties
In some cases, we disclose necessary information (typically name, address, email, and phone number) to suppliers or distribution partners who handle the delivery of your order.
This applies exclusively to products where an external supplier or publisher handles shipping directly to you. For products where MagsStudio is the retailer and sender, no personal data is disclosed to third parties in connection with delivery.
4. Storage and deletion
We only store your information for as long as it is necessary.
- Order information is stored for up to 5 years in accordance with the Bookkeeping Act
- Customer data is deleted when it is no longer necessary
- Newsletter data is deleted upon unsubscribing
- Anonymized data may be used for statistics
5. Your rights
You have the following rights under the GDPR:
- Access to your data
- Right to rectification
- Right to erasure (subject to statutory retention requirements)
- Right to restriction of processing
- Right to data portability
- Right to object
- Right to withdraw consent
To exercise your rights, please contact us at info@magsstudio.dk. We will respond to your inquiry as soon as possible and within 30 days at the latest.
6. Cookies
We use cookies for functionality, statistics, and marketing.
Cookies are used, among other things, to:
- Remember your shopping cart and settings
- Analyze traffic via Google Analytics
- Measure and optimize marketing via Meta Pixel
When you visit our website, you will be presented with a cookie banner where you can give or decline consent to the different categories of cookies. You can change or withdraw your consent at any time via the cookie settings on the website.
7. Security
We protect your information through technical and organizational security measures to prevent unauthorized access, loss, or misuse.
Only relevant employees have access to personal data.
8. Complaints
You can file a complaint with the Danish Data Protection Agency (Datatilsynet):
Datatilsynet
Carl Jacobsens Vej 35
2500 Valby, Denmark
www.datatilsynet.dk
9. Contact
If you have questions about this privacy policy or wish to exercise your rights, you can contact us:
Lasome ApS
Skovly Mark 8
2840 Holte, Denmark
CVR 42659193
Email: info@magsstudio.dk
Phone: +45 70 20 99 88
Last updated: May 2026